According to the most recent report from BuiltWith, 42% of all eCommerce sites are powered by WooCommerce. That’s an amazing over 1.7 million active stores.
There are several convincing reasons for WooCommerce’s popularity, perhaps the most important is that stores powered by WooCommerce are not only free to use, but also are user-friendly. That by the way is also the main reason for the popularity of WordPress.
But there’s more, when you set up an online WooCommerce store, you’re in full control of the entire process. Web Design, Web Development, Web Hosting, all can be modified and switched over, without ever losing control of your assets.
There is no shortage of Themes and plugins to switch from, even if you are on a (very) low budget, and right out of the box, WooCommerce enables you to sell all kinds of products. WooCommerce is only limited by your imagination.
Have a look at the WooCommerce Showcase, to see how it is being used around the world to build amazing online shops, including some of the biggest brands and agencies.
Some readers have pointed out that the numbers we wrote in the Post do not correlate with what they can see at BuiltWith. The explanation is simple, what they’re looking at are the statistics from different dates. If you want to see what the BuiltWith ‘Ecommerce Usage Statistics’ Page looked like at the time of writing this Post, please visit the WayBack Machine at:
and click on ‘The Entire Internet’ on the right sidebar.
Also the way of measuring WooCommerce Market Share by BuiltWith seems to have changed substantially. As you can see they refer to it now as “WooCommerce Checkout”, and the percentages appear divergent in just one year, which leads to suspect they’re using completely different metrics.